source: nextshark |
The success of Pokemon Go impressed so instant and in a hurry. In just two weeks after its release, the game that Nintendo was able to output mobile scooped up the average income of Rp 26 billion per day from the paid features of aka in-app purchase. Its popularity also beat the terminology "porn" on a search engine.The most phenomenal, Pokemon Go can create new habits for the netizen. In addition to selfie, netizen now also hooked to roam the streets for real hunting wild Pokemon in the game. The unification of the real world and game on Pokemon Go augmented-reality technology is possible and the global positioning system (GPS).
The brilliant idea came from John Hanke, who was the founding CEO of Niantic Labs. Niantic Labs is itself a game studio that develops Pokemon Go, teamed up with Nintendo and the Pokémon Company. "I always thought could make cool games with GPS data. We could go on an adventure in the real world in the base game, "said Hanke. Process 20 years Behind the success of Pokemon Go seemingly gained an instant, Hanke undergoes the process of falling awake for about 20 years. All began in 1996 when Hanke was in school. At that time he managed to develop a massively multiplayer online game (MMO) with the name of Meridian 59. Hanke then sells the game to the company the 3DO game console.
The funds collected are used to realize his main ambition was to develop a digital map. Read the excitement of Hunting Monsters Pokemon Venusaur in the stadium Go GBKIn 2000; Hanke was finally set up a company called Keyhole 3D digital mapping. Google sees the potential of the technology developed and captured the company's Keyhole in 2004. Keyhole technology became the forerunner to Google Earth. Hanke is positioned as a skipper in the Google Geo Division bring out three services, namely, Google Earth, Google Maps, and Google Street View. Make your startup Hanke in Google for six years until 2010. At one point, Hanke decided to create its own startup called Niantic Labs funded by Google.
The startup was the focus of building a game-based map by the dream of Hanke. "I always thought could make cool games by using the geolocation data. We can feel a real adventure in the base game, "said Hanke. The first game launched Niantic is Ingress. According to Hanke, the idea of the game is inspired from fantasy to home and away from home to the Office of Google. Unfortunately, the first experiment failed in the market, Hanke. Ingress could not get acceptance as expected. However, Hanke was not daunted. In 2014, he saw significant opportunities from the project mostly April fool made Google and the Pokemon Company. While it is indeed netizen overload enthusiasm. In fact, it's mostly simple mechanism: netizen can see Pokemon monsters prowling within Google Maps. Hanke does not wait long to develop Pokemon Go in that year as well. April Fools ' day joke he was sure it would be successful if created game real.
Approaching investors Hanke is aware the idea embodies the Pokemon Go through Niantic need the support of investors. He also approached the Pokemon Company and Nintendo in 2015. The approach to the two companies that conducted with different strategies. Pokemon Company more easily contacted by workers armed with Hanke of Google affecting directly in the project April Fools ' day in 2014. Love match Hanke and the Pokemon Company are amplified because CEO Pokemon Company Tsunekazu Ishihara is a real gamer Ingress. Communication between their intertwined more relaxed. Pokemon Company ever disbursed funds and ask his step Hanke made Pokemon Go. Meanwhile, Nintendo's approach to more based on commonality of vision. The time of the deceased incumbent CEO Satoru Iwata Nintendo. He was discussing with Hanke and both have similar goals, i.e. to allow the public depart from his chair and move when playing games.
"They (Iwata and Hanke) alike agree that the game must be something that makes families play together, as well as connecting people. This left a strong impression on me, " said neuroscientist Japan, Ryu Kawashima. He is known for his appearance in the video series the Brain Age for the Nintendo DS and the Nintendo 3DS. In the midst of the difficulties businesses face a decline in sales of the Nintendo console games, Sakura company it ends up believing in Niantic in an attempt to realize the Pokemon Go. Hanke raises 25 million us dollars or USD 328 billion from Google, Nintendo, the Pokemon Company, and other investors to form the team Pokemon Go. There were about 40 people who became a member of the team. Breaking down stereotype Hanke finally realizing his ideals along with Iwata. Image of gamers that is usually tightly linked to unhealthy lifestyle has now shifted slowly. At the very least, the player Pokemon Go could not be silent for hours in the House.