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| source: https://medium.com/the-mission/nintendos-pok%C3%A9mon-go-wins-with-technology-and-nostalgia-ac87cb6a9310#.u4p7j5hgv |
What is Pokémon GO?
In the app, you create an avatar that is positioned according to your geolocation using your phone’s GPS. As you walk around in the real world, your avatar will too. You’ll see yourself on a map like you would on Google Maps. However, normal landmarks will be replaced by Pokéstops–locations that offer free items every 5 minutes as long as you’re in the vicinity. You’ll receive items to heal your Pokémon after a battle, Pokémon eggs that you can hatch by walking a certain distance, and most importantly, the Pokéballs you use to catch new Pokémon. You can encounter Pokémon almost anywhere, but they most prevalently show up in grassy areas like parks, which drives people into public spaces.
So what do you do with the Pokémon you collect? The more of one species that you get, the stronger that species will become. When you get to a certain level, you get to represent one of three teams: Red, Blue, and Yellow. These teams duke it out in a turf war trying to capture and hold Pokémon Gyms that are placed at bigger landmarks in the real world.
What’s interesting is that Pokémon GO has yet to feature any sort of in-app messaging or sharing features. However, it’s obvious that the app is successful in driving real-world interactions.
In the game, users can purchase Pokémon “lures” with real money. When activated at a Pokéstop, the landmark will show up with pink flower petals that signify to all trainers that more Pokémon will be lured to that area. Once it’s active, you can see the people flock that location. You’ve probably have already seen chalkboard signs outside of coffee shops advertising for users to stop in to catch whatever Pokémon may be available. I can see marketers finding ways to ruin this soon.
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